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Loblaw launches 'Crave More' campaign for PC brand | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
By Mai Nguyen/Marketing Magazine

Who thought to bite into a pineapple? Who thought to look at a lobster and eat it? Asking these “what ifs” and “why nots” is the inspiration behind Loblaw’s new “Crave More” campaign for its President’s Choice (PC) brand, which launches today.

http://www.canadiangrocer.com/top-stories/loblaw-launches-crave-more-campaign-for-pc-brand-44579
 

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